The classic Adidas sneaker has had a rough time of late. One fanatic wonders what to wear next
Senior managers accused of receiving millions of euros in kickbacks
A behind-the-scenes look at the work of Rutherford Hall, critical communications strategist
Chief executive says market could ‘overheat’ and suggests rival Nike overpaid in its German football sponsorship deal
German group secured over €500mn of orders in online sale after severing ties with Kanye West following antisemitic remarks
Plus, Nike vs Adidas and Amazon’s sports media bet
US rival Nike will become main supplier of kits in 2027
World’s second-largest sportswear brand expects boost from key market as it battles US slowdown
The German sportswear brand is expected to report a profit despite the Yeezy debacle
Billionaire says options for OCI Group include selling off all assets and turning it into cash shell for new acquisitions
The German brand cannot just rely on collaborations and sporting heritage to drive sales of its sneakers
Sportswear brand raises full-year outlook again after breaking partnership with controversial rapper a year ago
The debacle over the abortive tie up between Adidas and Kanye West points to a broader need for disclosure
Bjørn Gulden tells podcast that it was ‘unfortunate’ that scandal over controversial rapper ended brand partnership
Second batch of remaining stock from group’s collaboration with Kanye West set to be sold this month
Amanda Rajkumar’s exit is latest in string of departures of senior women from German sportswear maker
German sports brand seeks to mitigate damage from ill-fated Kanye West partnership
Group to be asked at annual meeting to disclose conclusions from probe into its handling of misconduct allegations
Consumer boycott against German group over its stance on Xinjiang has left big gap for Anta Sports and Li Ning
Sales trends are improving in world’s second-largest economy, says Bjørn Gulden
New China boss appeals to Chinese consumers with patriotic clothing lines
New chief must deal with aftermath of Kanye West tie-up before he can focus on turnround efforts
Kasper Rørsted to receive severance payment despite German sportswear group warning annual losses may reach $700mn
Puma and Nike will remain a more comfortable fit for investors
German group warns of possible hit of up to €700mn because of unsold Yeezy shoes
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