French advertising agency would be approaching seismic shift in industry as a relative minnow.
Billionaire X owner returns to ad industry festival to reassure brands put off by his use of social media platform
New humour category highlights ‘human connection’ in a sector beset by a crisis in creativity
FT analysis shows Starmer’s party tapped crucial window when local spending limits were looser
Key social media battleground formally prohibits political advertising
Allowing adverts from fossil fuel industry is ‘inconsistent’ with net zero target, it says
Move by British broadcaster is latest to swap advertising for equity
UK press says proposed ‘web eraser’ tool in next iOS update threatens journalism’s financial sustainability
Jewellery brands are facing action from trade and advertising watchdogs over their product descriptions
New campaign depicting instruments and artistic tools being destroyed will not air on TV after criticism
CEO Lachlan Murdoch ‘extremely confident’ campaigns funds will flow to local television stations
WPP-owned advertising agency seeks to tap trend for seeking medical information on social media
New venture has the potential to become a lucrative side hustle
The Brandtech Group will use funds to disrupt industry with machine-generated content and artificial intelligence
Advertising group suffers earnings hit as clients remain cautious on outlook
FCA says those who flout rules around financial promotions face potential criminal prosecution
Europe’s creator economy is growing rapidly as more consumers and brands turn from traditional media to online platforms
These platforms aren’t free, and regulators are trying to manage the price
Jim Riswold powered Honda’s sales and ‘wrote like a god’ for Nike. After living with leukaemia for over 20 years and turning his focus to art, he contemplates one ‘hell of a round’ in the advertising world
Campaign will target swing states and comes on heels of president’s fiery State of the Union speech
Broadcaster in ‘early stages’ of strategic restructuring as it focuses on digital streaming services
Financial Reporting Council says Big Four firm’s audit failed to meet requirements
Acquisition of Vizio shows the US retailer is serious about building a rival to Amazon Prime
Advertising agency says US elections, Olympics and Super Bowl should help growth in 2024
The rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives?
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