Overreliance on retro brands, insufficient innovation and neglecting the athletics market have hampered the shoemaker
Chief executive says market could ‘overheat’ and suggests rival Nike overpaid in its German football sponsorship deal
Sales have recovered from the pandemic, but valuations are sluggish
Also in today’s newsletter: Taylor Swift’s place in football, golf’s changing of the guard, and more
CEO John Donahoe is trying to reposition sportswear giant as the market for running shoes undergoes big shifts
US golf legend had built a lucrative relationship with the sportswear maker over the course of the contract
Sportswear maker says restructuring expected to result in pre-tax charge of more than $400mn
The cost of designer goods has shot beyond what the brands’ chatter about look and quality can justify
Sportswear brand must revive growth in its North American market, where it faces stiff competition
Also in today’s newsletter, Africa’s ‘staggering’ finance gap
Plus, Nike’s U-turn on retail strategy and Fenway gets into golf
Tighter cost controls should bring profit back on track
Matt Damon and Viola Davis star in a celebration of consumerism through the origin story of the Nike Air Jordan
Ben Affleck’s new film ‘Air’ shows how the brand’s trainers turned dressing down into dressing up
Also in today’s newsletter, there’s more to shareholder proposals than winning the vote
Excess goods remain a challenge for US sportswear giant alongside exposure to China and currency headwinds
Consumers take advantage of discounts ahead of Christmas
NBA star loses crucial partnership amid fallout from social media post
‘It’s not our favourite sport, but it’s good business,’ say the country’s soccer entrepreneurs
Big companies are damaged when their famous partner implodes, but they survive and move on
We highlight the evolving role of senior in-house lawyers by showcasing outstanding examples of wide-ranging leadership skills
US sportswear retailer secures halo effect from Lionesses’ victory after early fumbles in men’s game
Don’t take the easing of pandemic restrictions as a sign that the country is returning to normality
Felicia Mayo will be the second executive to leave the role at the world’s largest sportswear maker in as many years
Cutting out the middle man has allowed brand to keep ahead of its rivals
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